Architecture & the Media. Architecture Week 2018

Why is it such a challenge for architecture to gain visibility in the cultural section of a newspaper? What presence does it have in other sections as politics and economy?

How significant is the role of the media in making architecture understood and appreciated by broader audiences?

The 1st European Conference on Architecture & the Media presents a series of talks, debates and networking spaces focused on the architecture perceived as culture and the dissemination of both core values and most cutting-edge topics through the media.

Addressed to journalists, either from general-interest press and specialized press -printed and online-, cultural institutions and organisations, communication professionals, architects and architecture lovers, Architecture & the Media is organised by the Fundació Mies van der Rohe with the support of Creative Europe as part of the dissemination program of the European Union Prize for Contemporary Architecture – Mies van der Rohe Award.

The event is curated by Miriam Giordano, communication consultant and director of Labóh communication agency and Ewa P. Porębska, architect and editor in chief of Arkitektura-Murator.


>> Are you a journalist or do you write about architecture?
Click here and answer the survey

>> Are you interested in architecture and you like to read about it in the media? 
Cick here and answer the survey



May 14th Opening Debate 19:00 – 20:30 h
Welcome 19:00
Opening debate 19:10 – 20:30

A debate on the dissemination of architecture taking as an example the Philharmonic of Szczecin by Barozzi Veiga and De Flat Kleiburg by NL Architects XVW architectuur, winners of the EU Prize for Contemporary Architecture – Mies van der Rohe Award in 2015 and 2017.
With the participation of Fabrizio Barozzi, Alberto Veiga (Barozzi Veiga), Xander Vermeulen (XVW architectuur), Rafael Gómez-Moriana – Frame, Llàtzer Moix – La Vanguardia, Anatxu Zabalbeascoa – El País and Ewa P. Porębska – Architektura Murator.

May 15th Talks and roundtables 9:30 – 13:45 h

Newspaper panel 9:30 – 10:30
Edwin Heathcote, Financial Times
Paola Pierotti, Il Sole 24Ore
– Fredy Massad, ABC – La viga en el ojo
Esther Vera, Ara

Magazines panel 10:45 – 11:45
Sandra Hofmeister, Detail
Manon Mollard, Architectural Review
Frano Petar Zovko, Oris
Ethel Baraona and César Reyes, dpr – barcelona

Digital panel 12:00 – 13:00
Marcus Fairs, Dezeen
Jenny Keller, World-Architects
Massimiliano Tonelli, Artribune
José Juan Barba,  Metalocus

Wrap-up reflections summary 13:15 – 13:45
With the moderators Miriam Giordano, Labóh and Ewa P. Porębska, Architektura Murator.

May 15th Workshop 15:30 – 19:00 h
“Who reads my content? Where is my audience?”
 Nowadays it is a challenge to offer, not only interesting and attractive contents, but also easy to find and share. The public expects personalised information in a form and on the appropriate device. A workshop that mixes the methodologies of design thinking and social media marketing to know the readers of your articles, their needs and their favourite channels.

Organized by: Inge Keizer, Edenspiekermann and Miriam Giordano, Labóh

May 15th Closing Lecture 20:00 – 21:00 h
Big Data analysis on architecture in the media by Story Data (Eli Vivas, Silvia Galilea, Laia Brufau and Carina Bellver)



This activity is part of the program of Architecture Week 2018 in Barcelona that will take place from May 10 to 20.


May 14 - 15 2018

More information and registration:


Co-financed by: