Why is it such a challenge for architecture to gain visibility in the cultural section of a newspaper? What presence does it have in other sections as politics and economy?
How significant is the role of the media in making architecture understood and appreciated by broader audiences?
The 1st European Conference on Architecture & the Media presents a series of talks, debates and networking spaces focused on the architecture perceived as culture and the dissemination of both core values and most cutting-edge topics through the media.
Addressed to journalists, either from general-interest press and specialized press -printed and online-, cultural institutions and organisations, communication professionals, architects and architecture lovers, Architecture & the Media is organised by the Fundació Mies van der Rohe with the support of Creative Europe as part of the dissemination program of the European Union Prize for Contemporary Architecture – Mies van der Rohe Award.
The event is curated by Miriam Giordano, communication consultant and director of Labóh communication agency and Ewa P. Porębska, architect and editor in chief of Arkitektura-Murator.
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A debate on the dissemination of architecture taking as an example the Philharmonic of Szczecin by Barozzi Veiga and De Flat Kleiburg by NL Architects XVW architectuur, winners of the EU Prize for Contemporary Architecture – Mies van der Rohe Award in 2015 and 2017.
With the participation of Fabrizio Barozzi, Alberto Veiga (Barozzi Veiga), Xander Vermeulen (XVW architectuur), Rafael Gómez-Moriana – Frame, Llàtzer Moix – La Vanguardia, Anatxu Zabalbeascoa – El País and Ewa P. Porębska – Architektura Murator.
This activity is part of the program of Architecture Week 2018 in Barcelona that will take place from May 10 to 20.