The 1st European Conference on Architecture & the Media is conceived as a place to meet and exchange experiences on the dissemination of architecture. It is addressed to journalists, cultural institutions and organisations, communication professionals, architects and architecture lovers.
Talks, debates, workshop and networking will take place in Barcelona on 14th and 15th May, during the Barcelona Architecture Week 2018.
Architecture & the Media is organised by the Fundació Mies van der Rohe with the support of Creative Europe as part of the dissemination program of the European Union Prize for Contemporary Architecture – Mies van der Rohe Award. The curators of the event are Miriam Giordano, communication consultant and director of Labóh communication agency – and Ewa P. Porębska, architect and editor in chief of Arkitektura-Murator.
This first edition of Architecture & the Media is focused on the architecture perceived as culture and dissemination of both core values and most cutting-edge topics through the media, either general-interest press and specialized press, printed and online.
What makes architecture alluring for the media?
Why is it such a challenge for architecture to gain visibility in the cultural section of a newspaper? What presence does it have in other sections as politics and economy?
How significant is the role of the media in making architecture understood and appreciated by broader audiences?
What makes a case of success in the collaboration between institutions and the media in the diffusion of architecture?
The inspiring venue of the event will be the Mies van der Rohe Pavilion, a world icon of modern architecture, a jewel of the cultural and architectural heritage of Barcelona.
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Architecture and the Media
May 14th-15th, 2018
Pavelló Mies van der Rohe, Av. Francesc Ferrer i Guàrdia 7, 08038, Barcelona
Contact us at (+34) 932151011 or email@example.com
19:00 – 21:30 h
A debate on the different dissemination on the media of the Philharmonic of Szczecin by Barozzi Veiga and De Flat Kleiburg by NL Architects XVW architectuur, winners of the EU Prize for Contemporary Architecture – Mies van der Rohe Award in 2015 and 2017.
With the participation of Barozzi Veiga studio, NL Architects and XVW architectuur studios, Kirsten Hannema – de Volkskrant, Llàtzer Moix – La Vanguardia and EwaPorębska – Architektura Murator.
Talks and roundtables
9:00 – 14:00 h
Newspapers panel 9:30 – 10:30
With the participation of Edwin Heathcote, Financial Times (UK) and Paola Pierotti, Il Sole 24Ore (IT) among the others.
Magazines panel 10:45 – 11:45
With the participation of Manon Mollard, Architectural Review (UK) and Sandra Hofmeister, Detail, (DE) among the others.
Digital panel 12:00 – 13:00
With the participation of Marcus Fairs, Dezeen, José Juan Barba, Metalocus and Jenny Keller, World-Architects among the others.
13:30 – 14:00 Conclusions
15:30 – 19:00 h
Nowadays it is a challenge to offer, not only interesting and attractive contents, but also easy to find and share. The public expects personalised information in a form and on the appropriate device. A workshop that mixes the methodologies of design thinking and social media marketing to know the readers of your articles, their needs and their favourite channels.
20:00 – 21:00 h
Presentation of Big Data analysis on architecture dissemination in the media